Hey there! I'm Sarah Thompson, and if you've landed on this page, you're probably wondering, "What's the deal with iChivey?" Well, grab a coffee (or a beer, I don't judge), and let's chat.

First off, that name. I get it—it's a bit out there. But stick with me. Back in 2017, I was this wide-eyed marketer in Austin, working for a wacky tech blog called "iChive." We covered the kind of tech that made you go, "Wait, that exists?" Like an app that paired wine with your Netflix mood. Seriously. While iChive was all laughs, it taught me that even in a world of jargon, people crave real talk.

Fast forward a year. iChive shuts down (turns out, not everyone needs a smart toaster that tweets your bagel preferences). There I was, jobless but full of fire. I knew I wanted to start my own thing—a blog that tackles the real, often messy world of business and marketing. No fluff, no buzzwords. Just straight-up advice from someone who's been there.

Then, one night over some questionable takeout, it hit me. In Spanish, particularly in rural Argentina, "chivey" (pronounced "chee-vey") means to push forward. Apparently, a "chivero" is this incredibly skilled herder who guides goats through treacherous mountain paths. And it clicked. In my years bouncing between startups and big corps, I've seen it all—the highs, the face-palm lows. I've navigated those rocky business terrains. So, why not be a "chivera" for other professionals? Guide them through today's wild business landscape to find their own sweet spot. That's how iChivey was born. A nod to my goofy iChive days, but with a mission that's dead serious: to be your no-BS guide in this high-stakes world of modern business and marketing.

Look, the digital age is like a mountain range—breathtaking, sure, but also unpredictable as hell. One day you're scaling the peak of a viral campaign; the next, you're in the valley of a PR nightmare. There are SEO cliffs, social media avalanches, and the ever-looming storm of "disruption." It's a lot. I've been up those mountains, sometimes with the wrong gear. I've taken falls. But each scramble taught me something, and now, I want to hand you the right tools.

iChivey isn't another bland "guru" site. It's the real deal, built on sweat, some tears, and occasionally, tequila. When I share a strategy about pivoting your business model or nailing your brand voice, it's because I've been in those trenches. Those case studies? Many are war stories from my own career—like when I accidentally set a campaign live in Norwegian. Oops.

Today, iChivey's grown beyond my wildest dreams. From my laptop in a noisy coffee shop to a site that reaches thousands, it's been a trip. We've swapped iChive's gadget giggles for growth tactics, but the soul is the same: making tough stuff simple, turning "WTF?" into "Let's do this!" So, whether you're a startup hustler, a corporate climber, or just someone trying to make sense of this business jungle, you're in the right place. At iChivey, we don't just spit out trends; we give you a compass, some rope, and maybe a little tough love. Together, we'll find your path to those sweet, green pastures of success. Welcome to iChivey. Now, let's start climbing.